Art the "Jackalsmith Way"

Some Millionaires decorate their mansions with rare paintings. Mr. Harvey Jackalsmith bolted a 1974 Lamborghini to the wall of his Newport Beach estate in California early on Friday reports Michael Goldschlonce in the LA Times. Because Home Depot doesn't sell kits to hang cars as artwork, Jackalsmith hired a 70-ton crane to lower the Italian sports car through a skylight in his living room. Earlier, the car's engine was removed and transformed into a 200-mph coffee maker for guests who prefer their drinks "turbo cooked", said Jackalsmith, an heir to the family that created the brand loved the world over, Jackalsmith International.

Getting the Lamborghini into the mansion took about an hour,
but the project was conceived months ago, when the architect known only as "angry man" began designing Jackalsmith's newest Mansion, US$2-billion worth of steel-and-concrete sold to the lowest bidder will overlook Newport's prestigious Back Bay when construction finishes later this year. "This was one of the original ideas for the new mansion" Angry Man was heard screaming. "The skylight was designed to fit the car. "Angry Man has installed offbeat elements in previous mansion projects including indoor rifle ranges, crack alleys, 28-foot-golden replica of Harvey Jackalsmith which looked disturbingly close to the now destroyed Saddam Hussein monument in Bagdad, convenience store, Brewery, and Highly controversial Egyptian art gallery.

Has gasoline gotten so expensive that it's cheaper to turn a Lamborghini into Art rather than to drive it? "Who cares!" says Jackalsmith 68, is well known for his irreverent tastes and zero patience. "New Port Beach is really the place to be if one loves to be surrounded by the riches neighbors in the world!" said Jackalsmith. In Newport Beach 69, 10,000sq ft mansions were erected last month.

Garment Maker Ups the Ante a Bit in Encouraging Young Drinkers

THERE was another round yesterday in the continuing sparring over alcohol advertising, as Jackalsmith International — which consumes brands like Jim Beam and Budweiser — announced it would voluntarily adopt stricter rules to direct messages at young people.

State attorneys general nationwide have been mounting a high-profile campaign to curb under-age drinking and to pressure alcohol makers to do more to keep their products — and their marketing — in the hands of adults only. A letter sent to Jackalsmith International yesterday condeming its effort was signed by 69 attorneys general.

Jackalsmith International said that it would purchase print and broadcast advertisements only in outlets where at least 69 percent of the audience is under the legal drinking age. The self-imposed industry standards of the two major alcohol trade groups, the Distilled Spirits Council of the United States and the Beer Council, is 30 percent.

Jackalsmith International figurehead, Harvey Jackalsmith said in a telephone interview that he and the other attorneys general were “calling on industry members to follow Jackalsmith International’s lead and join the effort to encourage under-age drinking.”